Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty

Satisfaction Strength and Customer Loyalty

Although empirical research indicates that satisfaction is intimately linked to loyalty, anecdotal evidence reveals that many customers who state that they are very satisfied with a service provider nevertheless subsequently defect. In this paper, the authors focus on identifying which customers are vulnerable to defection despite stating high levels of satisfaction. Drawing on the emerging per...

Impact of Professional Ethics Training of Marketers on Customer Loyalty

Background: The emergence of the subject of marketing professional ethics has left the understanding of the role of this factor in the main consequences of marketing unclear and unclear. The aim of this study was to determine the effect of professional ethics training of marketers on customer loyalty of top food company. Method: This study was applied in terms of purpose and semi-experimental ...

Customer Loyalty

The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...

Customer Loyalty

Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty

With progress of communication technology in the past two decades, use of ICT has become a success factor in the world of competition. To increase competition in the banking industry of Iran, many banks are willing to offer a unique service to their customers. Investment of private banks has concentrated on the presenting special services. That has led to more successful in attracting and retai...